AUTHOR

Sarah Chohan

Sarah oversees all things inbound marketing, exploring the many business uses and topics surrounding digital adoption. Her previous experiences include B2C and product marketing in the social listening space, uncovering emerging industry trends.

Stories by Sarah


Change management

What is Change Management?

What is change management? Discover the art of managing transformation, understand its challenges, and learn how to lead change successfully.

Digital transformation

10 IT Trends to follow in 2025

Discover 10 IT trends to follow in 2024 and optimize your information system.

CRM

What to look for in a CRM?

Know what to look for in a CRM with our basic guide of benefits, key features, types and essential factors to consider when choosing your CRM.

Digital transformation

IT strategy: all you need to know to get started

IT strategy brings together all the means and methods used to help a company in its business processes through IT. It allows organizations to respond...

Get notified on new marketing insights

Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.

A clear and bold heading

A brief introductory description of your blog and the topics covered at a high level. Just one or two sentences should be just right.