Digital transformation

Transformation digital

Digital transformation involves the integration of digital technologies to address evolving business requirements. It is an ongoing and long-term process aimed at continuously enhancing digital tools, enabling companies to adjust to market dynamics and meet the changing needs of customers and employees.

What are we talking about? 

Digital transformation has an impact on the entire organization : 

  • The transformation of stakeholder business processes and working practices 
  • A change in corporate culture and operational activities

Why do we need digital transformation?: 

  • To improve the customer experience.

Digital transformation allows us to better understand the needs of the customer and adapt accordingly. 

  • To improve the user experience.

Efficient digital transformation facilitates the day-to-day use of digital tools and improves the user experience. 

  • To improve and streamline the internal and external processes of a company.

Digitizing a company’s tools allows it to centralize information and data from employees and customers.

What are digital tools?

Although software is only one part of digital transformation, it is essential to its success.

The digital tools that a company deploys for its users must be properly supported for the digital transformation to be successful. Once digital adoption has been achieved, the digital transformation contributes to the optimization of business processes. Here are some examples of digital tools that play a concrete role in digital transformation: 

  • CRM

A customer relationship management system predominantly centralizes prospect and customer data for departments including marketing, sales, and project teams. 

  • Purchasing IS

A purchasing information system standardizes purchasing and sourcing processes within a company for centralized and streamlined access.

  • HRIS

A human resource information system supports the digitalization of human resources activities and streamlines employee administration. 

  • ERP

An enterprise resource planning system manages the performance, processes, and activities of a company. 

  • Digital workplace

A digital workplace or virtual workspace is a cloud solution that manages and centralizes all enterprise applications to enable remote working.

The benefits of digital transformation

Digital transformation has different benefits for companies and end-users. 

  • Innovation

Digital transformation facilitates the continuous renewal and innovation of enterprise software in response to the changes in the market and results in a more competitive organization.

  • Time saving

Digitizing tools and processes can automate tasks, and increase productivity..  

  • Centralization and standardization of processes.

Some digital tools provide access to a dashboard overview that gathers and centralizes information on software usage.  The standardization of processes eliminates ambiguity and improves the quality of data.

  • Communication

Information can flow more efficiently through digital tools for easier communication, quicker access to information, and better informed users.

  • User experience

Implementing digital tools that place the user at the center of the digital process ensures the best user experience for end-users.

What is the impact of digital transformation on the user experience?

Digital transformation has a direct impact on employees, as it concerns the tools they use on a day-to-day basis. Here are some examples of the impact of digital transformation on users: 

  • Employee training on their tools

Users are accompanied during the deployment of new software or new functionalities with training adapted to their needs and daily schedules. 

  • Increased user autonomy

Simplifying navigation within software tools is an effective approach to promote autonomy in users’ daily lives. By having accessible training and deploying digital tools, users gain the ability to solve problems more efficiently.

  • User efficiency of digital tools

Digital tools improve the efficiency and handling of business processes. Users can reduce error mitigation and the quality of business data with the right software training.

Sarah C

Sarah oversees all things inbound marketing, exploring the many business uses and topics surrounding digital adoption. Her previous experiences include B2C and product marketing in the social listening space, uncovering emerging industry trends.