How INTERSPORT replaced classroom training with real-time guidance.
To roll out a new sales-planning and workforce-management tool across its franchised store network, INTERSPORT brought training inside the software itself — engaging both store owners and store teams, and cutting hotline time by 60%.
A new tool to deploy across a franchise network, where initial training is never enough.
INTERSPORT is one of the world’s leading sporting-goods retailers, organised as a network of franchised stores. From its Academy, the team manages the deployment of a new sales-planning and workforce-management tool for stores — a rollout that has to land with two very different audiences: independent store owners and the store teams on the floor.
With new tools constantly being introduced, initial training simply isn’t enough. It takes time to get to grips with a new system, and a classroom session months ago doesn’t help when someone hits a specific step for the first time. Questions pile up on the hotline, and users risk dropping the tool altogether.
INTERSPORT needed a way to support teams day to day, inside the tool — reducing the risk of drop-off, freeing the project team from repetitive hotline questions, and making sure new joiners could become autonomous without waiting for the next training date.
« With the constant development of new tools, initial training is not enough. It takes time to get to grips with them. »
Anne-Carole El Hafdi Training Project Manager, INTERSPORT
Training that lives inside the tool, available the moment it’s needed.
INTERSPORT replaced one-off classroom sessions with real-time, in-app guidance. Lemon Learning sits directly inside the workforce-management tool: step-by-step guides walk users through each process, so onboarding happens in the flow of work rather than in a training room weeks earlier.
The result supports teams on a daily basis and reduces the risk of drop-off. New hires find what they need instantly instead of calling the hotline, push notifications keep store owners and store teams informed of what’s new, and contextual tooltips clear up tricky fields right where the question comes up.
Tooltips
Short, context-sensitive hints anchored on specific fields, clearing up tricky steps the moment a question arises — without leaving the screen.
Guides
Step-by-step walkthroughs of the workforce-management tool, so onboarding happens in the flow of work and new joiners become autonomous on their own.
Push notifications
In-tool announcements that keep both store owners and store teams informed of new features and changes, right where they work.
User segmentation
Content scoped by audience, so store owners and store teams each get the guidance and messages that concern them and no one else’s.
« Lemon Learning helps us support our teams and users on a daily basis, reducing the risk of them dropping out. »
Anne-Carole El Hafdi Training Project Manager, INTERSPORT
A lighter hotline, faster onboarding, and teams that stay engaged with the tool.
« Lemon Learning saves me 60% of my time on the hotline — new hires find what they need instantly. »
Anne-Carole El Hafdi Training Project Manager, INTERSPORT
« We replaced classroom sessions with real-time guides — onboarding happens inside the tool, when people need it. »
Anne-Carole El Hafdi Training Project Manager, INTERSPORT
« After talking to the team, I was immediately convinced of the usefulness and importance of this tool. »
Anne-Carole El Hafdi Training Project Manager, INTERSPORT
Like INTERSPORT, bring training inside the tools your network uses every day.
Book a personalised demo and see how Lemon Learning guides users with in-app guides, pushes and tooltips — cutting hotline load and making every new joiner autonomous from day one.
Book a demoThey made change happen, and fast.
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In-app guidance turned into a real communication channel
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High turnover turned into independent learning
