Explore the top digital adoption platforms for 2026, Lemon Learning, Appcues, Whatfix, Pendo, Knowmore, WalkMe, Userlane, Apty, Spekit, Newired and Toonimo.
For the first time in history, the global workforce consists of 5 generations, experiencing remote recruitment, hybrid, and remote working opportunities. The acceleration of personal and business software applications has transformed the future of work, providing freedom and flexibility to millions.
However, these new working conditions have created new software adoption challenges. Faced with the accelerated growth of business applications each year, employees are finding it harder to adapt and adopt new technologies with outdated processes.
But why is it prevalent today? Traditional methods of onboarding and training are no longer compatible with the modern workplace. In addition, the concept of one-size-fits-all learning is increasingly wasteful and ineffective for organizations.
Today’s modern workforce requires competence and confidence in their tools, which are only possible with proven methods to software adoption. And that’s where digital adoption platforms come into play.
What are the best digital adoption platforms (DAPs) to look out for in 2026?
A digital adoption platform (DAP) is designed to help users get the most out of any web-based application. It integrates seamlessly with existing software like a second skin, delivering contextual, in-app guidance at the moment users need it, without disrupting their workflow or requiring external training.
Common digital adoption platform use cases include:
🍋 Employee onboarding and training: Guide employees through new software, processes, and updates directly inside their tools. DAPs replace traditional, one-size-fits-all training with personalised, in-app support that builds confidence and autonomy from day one.
🍋 Change management: Support teams through new tool rollouts, system upgrades, and process changes with targeted communications and guidance — reducing resistance and accelerating time-to-competency.
🍋 Software ROI: Identify where users disengage, where support tickets originate, and where licences go unused. DAPs give IT and business leaders the insight they need to measure adoption, justify software investments, and act on real usage data.
Are your teams struggling to keep up with new software? Are training costs climbing while adoption stays flat? Are support tickets, training costs, and software inefficiencies slowing down productivity?
Your software stack keeps growing but adoption often doesn’t. Employees are expected to navigate dozens of applications, changing workflows, AI features, and complex processes, but remain at the same level of productivity.
Traditional training alone is no longer enough. Users forget most onboarding content within days, support teams are overloaded with repetitive questions, and expensive software licenses remain underused.
A digital adoption platform (DAP) helps organizations drive real software usage by guiding employees directly inside the tools they already use. Instead of relying on static documentation or one-off training sessions, DAPs provide contextual, in-app support exactly when users need it.
Organisations are wasting an average of $21 million annually on unused SaaS licenses — a figure that has risen year on year. Even with improvements in licence management, utilisation across enterprise SaaS portfolios sat at just 54% in 2025, meaning nearly half of all software purchased goes underused. - Zylo
"Organizations racing to transform and solve business problems have added technology, resulting in increased user burden, digital friction and stunted technology use." — Gartner, Market Guide for Digital Adoption Platforms, Melissa Hilbert, Maria Marino, Joe Mariano, Stephen Emmott, 3 September 2025.
Digital adoption platforms combine in-app guidance, analytics, automation, and user support to help organizations improve software adoption and reduce digital friction across business applications.
| Feature | Description |
|---|---|
| In-app guidance and walkthroughs | Provide contextual, step-by-step guidance directly inside applications to help users complete tasks without leaving their workflow. |
| No-code content creation | Enable business teams to create, update, and deploy guides, tooltips, announcements, and workflows without technical expertise. |
| Personalized user experiences | Deliver targeted guidance based on role, location, language, profile, application usage, or stage in the employee journey. |
| Digital adoption analytics | Track software usage, process completion, user engagement, and friction points to identify where employees struggle. |
| Contextual self-service support | Give users instant access to embedded help, searchable resources, and on-demand support directly within applications. |
| Change management support | Support software rollouts, migrations, and process changes with in-app communication, onboarding flows, and feature announcements. |
| AI-powered assistance | Use AI to accelerate content creation, automate translations, generate guides, and improve user support experiences. |
| Cross-application compatibility | Integrate with web, cloud, desktop, and enterprise applications including CRM, ERP, HRIS, and productivity tools. |
| Process and workflow guidance | Help employees follow standardized workflows to improve process compliance, data quality, and operational consistency. |
| Enterprise governance and scalability | Support large-scale deployments with multilingual content management, segmentation, permissions, analytics, and governance controls. |
The following section breaks down 11 digital adoption platforms on the market today, including features and ratings taken from leading review websites including G2, Capterra, and GetApp.
Best known for: Digital adoption, change management, and employee onboarding with dedicated expert support throughout
Best for: Midsize to large enterprises in Europe seeking a simple, sovereign, and fully supported DAP
Lemon Learning, a European leader in digital adoption and change management. It prioritizes employee engagement to enhance software adoption. Organizations deploy Lemon Learning to enhance onboarding, training, and the sustainable implementation of business applications during digital transformation.
Lemon Learning employs a 'learning by doing' approach, delivering contextual, in-app guidance at the moment of need, without disrupting users' workflows. Organisations can create micro-learning content using a no-code editor, with support from the Lemon Learning team, or a combination of both, as needed.
CIOs, IT leaders, change managers, and business teams can access detailed user analytics and adoption tracking for data-driven decision-making, and use Lemon Governance to monitor usage, manage content across tools, and maintain software adoption over time.
Rating ⭐
Pricing 🪙
There are 2 pricing options. Get in touch for information or request a demo.
Best known for: User onboarding, in-app engagement, and multi-channel product experiences
Best for: SaaS product teams and startups focused on customer-facing onboarding and feature adoption
Appcues is a no-code product adoption platform built primarily for product and customer success teams at SaaS companies. It helps teams deliver personalised in-app, email, and push experiences based on how users behave, making it one of the few DAPs in this list that covers both in-app and out-of-app engagement from a single platform.
Appcues supports native iOS, Android, and React Native SDKs, giving it strong mobile capabilities relative to most DAPs in this category. Its pricing model is designed so that all core features — including A/B testing, advanced segmentation, and behavioural email — are available from the entry tier, with plans scaling based on monthly active users rather than feature access.
Appcues is best suited to customer-facing SaaS products. It is less commonly used for internal employee adoption across enterprise applications such as ERP or HRIS systems.
Rating ⭐
Pricing 🪙
Appcues offers three pricing tiers based on monthly active users (MAUs).
Best known for: Digital adoption, onboarding, and enterprise application analytics
Best for: Large enterprises running complex, multi-application environments
Whatfix is a digital adoption platform built for enterprise-scale deployments. It integrates with applications to provide in-context guidance and analytics, helping organisations improve user onboarding, training, and engagement across enterprise software.
Whatfix operates as a suite of three products: the digital adoption platform for in-app guidance, Product Analytics for tracking user behaviour and optimising journeys, and Mirror for simulation-based training. These can be used individually or combined. The platform supports web, desktop, mobile, and VDI environments, making it suited to enterprises running mixed application estates.
The platform has strong analytics capabilities and AI-driven features, though some users note a learning curve during initial setup, with certain functionalities requiring technical support.
Rating ⭐
Pricing 🪙
Available upon request and varies by application, user type, and plan tier. Entry-level contracts typically start around $24,000 annually, with larger multi-application enterprise deployments often ranging between $40,000 and $70,000 per year. Product Analytics and Mirror are sold as separate add-ons. Contact Whatfix to learn more.
Best known for: Product analytics, product experience, product engagement
Best for: Product Management teams
Pendo started as a product analytics platform and has since expanded into a broader digital adoption and product experience suite. Where most DAPs lead with guidance and add analytics, Pendo leads with data, making it a stronger fit for product and customer success teams than for IT-led enterprise rollouts.
The platform has evolved beyond traditional digital adoption metrics, moving toward linking product usage data directly to business outcomes such as churn, revenue, and user satisfaction. Its AI capabilities include Pendo Predict for identifying churn and expansion signals, and Agent Analytics for tracking how users interact with AI copilots and assistants.
Rating ⭐
Pricing 🪙
There are 4 pricing options. Custom pricing (free for up to 500 Monthly active users, with enterprise pricing scaling significantly for larger user bases). Contact Pendo to learn more.
Best known for: In-app contextual guidance for large-scale enterprise application rollouts
Best for: Large French organisations with multi-application environments
K-NOW, developed by Knowmore, is a French digital adoption platform designed to help organisations guide users within their business applications. Founded in France, Knowmore primarily serves large corporations and public sector organisations across more than 20 countries.
K-NOW enables administrators to determine user locations within applications and deliver contextual information, alerts, and guidance to help complete operations. The platform combines onboarding and feedback management, smart guidance, contextual access to media, and a multilingual interface.
A campaign module allows managers to create content for one-time events, new feature launches, and specific user profiles, with configurable publication schedules. The platform integrates with a range of enterprise systems including SAP, Salesforce, Oracle, Workday, and Ivalua.
Rating ⭐
Pricing 🪙
Pricing is not publicly available. Contact Knowmore directly for a personalised quote based on your organisation's size and requirements.
Best known for: Digital adoption, enterprise workflow automation, and AI-assisted guidance — now part of SAP
Best for: Large enterprises, particularly those running SAP environments or complex multi-application stacks
WalkMe pioneered the digital adoption platform category and was acquired by SAP in 2025 for approximately $1.5 billion. The platform continues to support non-SAP applications, but its strategic direction is increasingly tied to the SAP ecosystem. WalkMe has already been integrated into several core SAP products including SuccessFactors, Ariba, Concur, and SAP Sales and Service Cloud.
The platform sits on top of an organisation's application landscape, detects where users encounter friction, and delivers tailored guidance and workflow automation in the flow of work. Its WalkMe(X) AI assistant provides contextual next-best-action guidance across applications without requiring prompts or app-switching, combining DeepUI technology with large language models.
WalkMe has also launched a separate digital learning product that embeds training directly into applications, though analysts have noted this creates two distinct SKUs where some buyers may expect a single integrated solution.
WalkMe’s complex customizations require technical knowledge for integration.
Rating ⭐
Pricing 🪙
There are 2 pricing options. WalkMe’s pricing is customized according to enterprise requirements, implementation scale, and application coverage. While pricing remains undisclosed, Vendr estimates the average contract value to be approximately $78,817, positioning it primarily for larger enterprise deployments. The digital learning product is sold separately. Contact WalkMe to learn more.
Best known for: Employee onboarding, in-app guidance, and enterprise software adoption analytics
Best for: Organisations seeking straightforward, scalable in-app guidance with fast deployment and Microsoft ecosystem integration
Userlane is a Munich-based digital adoption platform founded in 2015, designed to help organisations accelerate digital transformation and software adoption by overlaying interactive guidance directly onto browser-based applications. It is recognised by IDC and Gartner in their DAP assessments, and has partnerships with PwC and Microsoft.
In 2025, Userlane launched an enterprise-grade AI Assistant integrated with Microsoft 365 Copilot, built on Microsoft Azure AI Foundry. The assistant provides agentic guidance across an organisation's full software portfolio, helping users handle complex processes in the flow of work.
Userlane's HEART framework — tracking Happiness, Engagement, Adoption, Retention, and Task Success; provides a structured approach to measuring adoption across its full lifecycle.
Rating ⭐
Pricing 🪙
Pricing is not publicly available and is customised based on organisation size and application scope. There are 3 plan tiers and 2 pricing models. Contact Userlane to learn more.
Plan tiers:
Pricing models:
Best known for: Enterprise process adoption, workflow compliance, and execution-driven ROI
Best for: Enterprises in compliance-heavy industries with complex, frequently changing software environments
Apty is an AI-powered digital adoption platform built for enterprises that need adoption to extend beyond onboarding into day-to-day execution. The platform connects with existing technology and provides a detailed view of application utilisation, helping organisations drive software adoption, reduce costs, and improve productivity.
Where many DAPs focus on onboarding and fade during daily execution, Apty is positioned for enterprises that need guidance to support accuracy and measurable business outcomes across complex application environments. Its AI capabilities include a GenAI copilot for cross-application workflows, AI-driven analytics to identify friction points, and automated pre-built workflows to streamline business processes.
Apty PULSE provides a continuous diagnostic view of an organisation's tech stack, delivering live adoption signals that help teams spot risk, track KPIs, and stay ahead of workflow breakdowns.
Rating ⭐
Pricing 🪙
Pricing is customised based on the number of employees using covered applications and implementation complexity. All features — guidance, analytics, governance, and integrations — are included in the base plan. Contact Apty to learn more.
Best known for: Just-in-time sales enablement, AI-assisted coaching, and in-app knowledge delivery
Best for: Sales teams and revenue operations looking to improve CRM adoption and deal execution
Spekit is a sales enablement platform that combines digital adoption, knowledge management, and AI-driven coaching in a single tool. It unifies DAP, knowledge management, content management, and LMS capabilities in one system, with AI authoring, governance, and built-in change management to keep processes and messaging current.
Its primary differentiator is AI Sidekick, a contextual just-in-time sales assistant that uses signals from CRM, call intelligence tools such as Gong, and email to understand each representative's precise needs and surface personalised coaching, answers, and content in real time. It works inside tools including Gmail, Outlook, Salesforce, Gong, Chorus, Salesloft, and Outreach.
Spekit is more narrowly focused on sales and revenue teams than broader enterprise DAPs, making it less suited to organisation-wide software adoption programmes.
Rating ⭐
Pricing 🪙
Spekit offers two main tiers: Basic at $10/user per month and Premium at $20/user per month. Product guides and in-app messaging are available as an add-on at $5/user per month. Contact Spekit to learn more.
Best known for: Contextual in-app guidance and user enablement for web-based applications
Best for: Enterprise and public sector organisations seeking a low-invasive, easy-to-deploy DAP
Newired is a digital adoption platform that allows organisations to design and create an interactive guidance overlay for virtually any web-based application, without requiring programming skills. It is positioned around ease of deployment and a low-invasive integration model, users frequently cite it as simpler to set up than more complex enterprise DAPs.
In April 2026, Info-Tech Research Group named Newired a Champion in its 2026 Digital Adoption Platforms Data Quadrant, ranking it first for Vendor Experience and Capabilities, with a Net Emotional Footprint score of 87%. Newired is also recognised as a Top Performer in Omdia's Market Radar for Digital Adoption Solutions.
Newired has introduced an AI-powered holistic chat interface that integrates content from its DAP alongside existing knowledge bases, allowing end users to find answers through a natural-language interface without leaving their workflow.
Rating ⭐
Pricing 🪙
Newired uses a subscription-based pricing model structured according to number of users and features required. Custom quotes are available upon request. Contact Newired to learn more.
Best known for: Audio-visual in-app guidance and interactive walkthroughs
Best for: Mid to large organisations prioritising immersive, voice-guided user onboarding and customer-facing website experiences
Toonimo is an enterprise-focused digital adoption platform designed to guide users through complex workflows, forms, and onboarding processes using real-time audio-visual guidance. Its core differentiator is the combination of text bubbles, visual cues, and optional real human voice narration, creating a more immersive, self-service experience.
An intelligent decision engine personalises the web user experience, encouraging self-service, increasing conversion rates, and improving user engagement. Toonimo is used across both internal employee training and external customer-facing applications, with particular strength in website onboarding and conversion-focused use cases.
Rating ⭐
Pricing 🪙
Pricing is not publicly available and follows two models: usage-based pricing for consumer-facing websites and per-user pricing for training and onboarding scenarios. Pricing starts from approximately $7,200 per year. Contact Toonimo to learn more.
Not all digital adoption platforms are built the same. The right one depends on your tools, your teams, and the outcomes you need to drive. If you'd like to see how Lemon Learning fits your context, get in touch or book a demo on your own software in 30 minutes.
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