Glossary / Digital Adoption

Digital adoption

Digital adoption is the practice of getting people to use digital tools fully and effectively to achieve a desired business outcome. It is a discipline, not a product: it brings together change management, training, communication and measurement to turn software that has been deployed into software that is actually used.

In practice, digital adoption is what separates a tool that is bought from a tool that is used. It is measured with indicators such as adoption rate, active usage and time to value, and it is often confused with digital transformation, which defines what changes rather than whether the change sticks.

Want the full picture, with strategy, KPIs and how to improve it? Read the complete guide: What is digital adoption?

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