How APRR keeps 14,000 procurement users informed, right inside their tools.
APRR (Autoroutes Paris-Rhin-Rhône), part of the Eiffage Group, runs its procurement on IVALUA. With Lemon Learning, the team guides users through the process, and turns the application into a communication channel that reaches the right people at the right moment.
A procurement tool used across the company, and business information that struggled to land.
APRR runs its purchasing process on the IVALUA procurement system, with a large population of users spread across the organisation. Many of them open the tool only occasionally, so a step learned in a training session months ago is easy to forget by the time it is actually needed.
On top of guidance, the procurement team constantly has business information to share: new features in the tool, new framework agreements, specific procurement requirements. That information rarely arrives at the right moment, it gets lost in a flood of emails and Teams messages, where no one can tell what really matters to whom.
APRR needed a layer inside the application itself, one that does two jobs at once: guide users through the process when they are lost, and deliver the right business information to the right population, at the moment it matters.
« For us, Lemon Learning is a GPS application: it guides us and offers online assistance when we’re lost, which is really appreciated. »
Leslie Bertaut Purchasing IS Manager, APRR
In-app guidance built around targeted communication.
Lemon Learning sits directly inside the IVALUA procurement system. The team built several usage scenarios across the purchasing process, so new joiners onboard on their own and occasional users get just-in-time help on the exact step they are completing, with no need to remember a training session from months ago.
Above all, APRR uses Lemon Learning as a communication tool. Push notifications keep users up to date on new features in the tool and on business topics, new framework agreements, specific procurement elements. With user segmentation, each message is scoped to the population it concerns, so the right information reaches the right people instead of getting lost in inboxes.
Push notifications
The heart of APRR’s setup. New features, new agreements, procurement watch-outs: surfaced inside the application the moment they matter, not buried in an inbox.
Step-by-step guides
Like a GPS for the procurement process. Interactive guides walk users through each step when they are lost, and helped the team with their own onboarding too.
User segmentation
The backbone of targeted communication: each push is scoped to the population it concerns. The right people get the right message, and no one drowns in information meant for someone else.
« Lemon Learning enables targeted communication. »
Leslie Bertaut Purchasing IS Manager, APRR
Communication that finally reaches the right people, 100% in-app.
« We communicate 100% via pushes to keep our users up-to-date with new tools and businesses. »
Leslie Bertaut Purchasing IS Manager, APRR
« Communication has evolved thanks to pushes. »
Leslie Bertaut Purchasing IS Manager, APRR
« The Lemon Learning tool helped me with my onboarding. »
Leslie Bertaut Purchasing IS Manager, APRR
Like APRR, turn your procurement tool into a channel that reaches the right people.
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