Segment your users to deliver the right content to each one.
Segmentation identifies the characteristics and preferences of your users, so you can assign relevant, targeted content to each group. The same tool, but a marketing team and a CSM team each get the guidance that fits their job.
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One-size-fits-all guidance fits no one.
When every user sees the same content, the help is too generic for some and irrelevant for others. A marketer and a customer success manager do not work the same way, so the same walkthrough cannot serve both.
Everyone sees the same thing
A single set of guides for every department means most people scroll past steps that have nothing to do with their job.
Irrelevant content gets ignored
When help does not match the task at hand, users stop trusting it. The guidance is there, but nobody opens it anymore.
Onboarding misses the role
New joiners get a generic tour instead of the few flows that matter for their specific function, so ramp-up takes longer.
You can't read each team's needs
Without segments, usage data is one big average. You cannot tell which population struggles where, so you cannot target your effort.
Same screen. Different team. Different message.
Lemon detects who the user is, then shows each team only what matters to it. Here, the same application pushes a different in-app announcement to the sales team and to the finance team.
Organize by department
Marketing, sales, customer success, finance, HR. Give each department its own set of guides, tooltips and announcements on the very same tool.
Organize by role and job
A manager, an analyst and a new hire have different needs. Target content by job so each person sees the steps that match their responsibilities.
Organize by any attribute
Geography, language, seniority, license type or any custom attribute. Combine them to build precise audiences for precise content.
Define. Assign. Refine.
Three steps to put the right content in front of the right population, with no developers and no change to your software.
Build your audiences.
Create segments from the attributes Lemon already detects (role, department, language, profile) or from the data you pass in. Combine attributes to get exactly the population you want, from "all of Marketing" to "new CSMs in Spain".
Map content to each segment.
Attach guides, tooltips and announcements to the audiences that need them. The same screen can carry several layers of guidance, and each user only ever sees the one built for their segment.
Read usage per segment.
See how each population engages with its content, spot the segment that struggles, and adjust. Segmentation turns one flat average into analysis you can actually act on.
They guide each population on its own terms.
Segmentation makes every other feature sharper.
Once your audiences are defined, the rest of Lemon delivers to them automatically.
Interactive Guides
Show each segment the walkthrough built for its role, on the very same screen.
Learn more →Tooltips
Different hints for different profiles: a format reminder for some, a full explanation for others.
Learn more →Announcements
Announce a change to the one team it affects, instead of pushing it to everyone.
Learn more →Guidance Analytics
Break usage down by segment to see which population adopts, and which one needs help.
Learn more →User Segmentation FAQs.
What can we segment users on?
On any attribute you can identify: department, role or job, geography, language, seniority, license type, or custom attributes you pass to Lemon. You can also combine several conditions to build precise audiences, for example "Marketing managers in France" or "CSMs onboarded in the last 30 days".
How does Lemon know who the user is?
Lemon reads attributes already present in the application or the page, and can also receive user data you choose to send, such as role or department from your SSO or app context. No personal data has to leave your environment for segmentation to work.
Can the same screen show different content to different people?
Yes, and this is the core of segmentation. On one page, a marketer can see a campaign guide while a CSM sees an account-review checklist. Each user only ever sees the content assigned to their segment, on the same unchanged application.
Do we need developers to set this up?
No. Audiences and content assignment are managed in the no-code editor. Your team builds segments and maps guidance to them without touching the application's source code.
Can we measure adoption by segment?
Yes. Guidance Analytics breaks engagement down by audience, so you can compare how each population uses its content, see where a given segment struggles, and refine the guidance for that group specifically.
Two teams, one app. We will segment it live.
30-minute call. Tell us two populations that use your tool differently, marketing and CSM, managers and analysts, one country and another. We will show you how each one would get its own guidance on the same screen.
Book a call