AUTHOR

Sarah Chohan

Sarah oversees all things inbound marketing, exploring the many business uses and topics surrounding digital adoption. Her previous experiences include B2C and product marketing in the social listening space, uncovering emerging industry trends.

Stories by Sarah


Digital adoption

What is a digital adoption platform?

A digital adoption platform is an onboarding, training, and support software that can integrate directly into any web-based software.

User onboarding

User onboarding refers to the initial orientation and training provided for individuals who are new to a specific process or digital tool.

Glossary

User support

User support is the assistance provided to software users when encountering technical issues or questions regarding the product or service.

Digital transformation

Digital transformation

Digital transformation is the process of implementing digital technologies to assist changing business needs.

Tooltip

The Tooltips feature is a pop-up used to deploy messages or guides anywhere inside a platform’s interface.

Change management

Change management

Change management is the set of actions and strategies used to accompany change and transformation within a company.

Glossary

Interactive guide

An interactive guide is an elearning format and method used to engage users step-by-step in their handling of digital tools

Glossary

User Experience (UX)

User experience (UX) is the overall quality of a person’s experience or interaction with a digital tool, service or product.

Glossary

ERP

Enterprise Resource Planning (ERP) software is an information system that integrates all the major functions of a company.

CRM software

Customer Relationship Management software (CRM) allows companies to manage all of their interactions and evolving data related to prospects and...

Get notified on new marketing insights

Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.

A clear and bold heading

A brief introductory description of your blog and the topics covered at a high level. Just one or two sentences should be just right.