AUTHOR

Sarah Chohan

Sarah oversees all things inbound marketing, exploring the many business uses and topics surrounding digital adoption. Her previous experiences include B2C and product marketing in the social listening space, uncovering emerging industry trends.

Stories by Sarah


Change management

ADKAR model: 5 steps to successful change

Explore the ADKAR model and effective tips for its application within your team of collaborators during a change initiative, enhancing your...

What is an information system?

Discover the 3 main types of information systems: management, decision support and strategic, and their role in business growth.

Digital transformation

What is a CIO?

CIOs drive digital transformation and must display proven expertise in the field of IT. So what is a CIO, their main missions, challenges, and...

What is CMMS software?

CMMS, or Computerized Maintenance Management System, has become the software of choice for industrial maintenance. Discover the history of this...

Change management

What is Enterprise Service Management

More and more companies are opting for automation tools, such as ITSM, to increase efficiency and speed. Learn more about the ESM concept and its...

Digital transformation

Breaking down a Chief Information Officer

Discover the vital role of a Chief Information Officer (CIO) in the digital transformation and IT strategy of today's businesses.

Get notified on new marketing insights

Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.

A clear and bold heading

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