AUTHOR

Sarah Chohan

Sarah oversees all things inbound marketing, exploring the many business uses and topics surrounding digital adoption. Her previous experiences include B2C and product marketing in the social listening space, uncovering emerging industry trends.

Stories by Sarah


ITSM vs ITIL: How to choose?

Discover the nuances between ITSM vs ITIL. Gain insights to differentiate and understand their shared similarities and unique differences.

Digital transformation

COBIT: the framework for better IT governance

COBIT framework promotes transparent, efficient and secure management of IT systems. Learn the benefits and how to implement this framework.

Digital transformation

What is Product Benchmarking?

Meta: Product benchmarking is an essential tool for assessing the performance of Saas (cloud-based) products or services.

ITIL Certification: Where to begin?

To fully understand the ITIL certification, it is necessary to know the history of this framework and the changes it has undergone over time.

Get notified on new marketing insights

Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.

A clear and bold heading

A brief introductory description of your blog and the topics covered at a high level. Just one or two sentences should be just right.