AUTHOR

Sarah Chohan

Sarah oversees all things inbound marketing, exploring the many business uses and topics surrounding digital adoption. Her previous experiences include B2C and product marketing in the social listening space, uncovering emerging industry trends.

Stories by Sarah


Comparison

CDP vs DMP: understanding the differences

Learn the differences between Customer Data Platforms and Data Management Platforms (CDP vs DMP). Discover how DMPs manage Internet user data to...

Digital adoption

Digital adoption

Digital adoption occurs when users reach a level of proficiency where they can fully comprehend and leverage the benefits of their software.

User onboarding

User onboarding refers to the initial orientation and training provided for individuals who are new to a specific process or digital tool.

Glossary

User support

User support is the assistance provided to software users when encountering technical issues or questions regarding the product or service.

Digital transformation

Digital transformation

Digital transformation is the process of implementing digital technologies to assist changing business needs.

Change management

Change management

Change management is the set of actions and strategies used to accompany change and transformation within a company.

Glossary

Interactive guide

An interactive guide is an elearning format and method used to engage users step-by-step in their handling of digital tools